You’re using the most detailed and customizable rate calculator in the industry. We’ve analyzed rates from tens of thousands of creators to help you confidently negotiate your fair value for Posts, Usage Rights, Exclusivity, and more.

Unsure what a term means? Use the drop down in each section to learn more.

UGC (User Generated Content) campaigns are where brands pay you to create content for them to use on their website, social channels, and paid ads…but you aren’t required to post it to your social channels.

Campaign Details

Followers

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Enter the brand's requested posts above to get your base rate for the program. Additional costs for usage rights, exclusivity, and more will be added next.

Deliverables Requested

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What Is This: Enter the brand's content creation requests above to get your base rate for the program. Additional usage rights costs will be added next.

Usage Rights

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Usage rights are everything for content-creation programs - this is how brands will actually receive value from your content. Figure out exactly where and for how long the brand plans to use your content, and charge them for it.

Add any out-of-pocket costs.

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The above costs are your rates for the content creation, but the brand should cover all out-of-pocket costs like buying the product or gas money if you're required to travel. Enter them here so you can be reimbursed through your rate.

Calculator

Total rate $0.00
Content $0.00
Usage rights $0.00
Out of pocket $0.00
Total rate $0.00
Opt-in platform rate $0.00
This is your total recommended rate based on industry benchmarks. Be Smart: When starting out and applying for opt-in platforms, reduce your rates by 50%+. Win deals, then slowly begin increasing rates. Be Confident: Many influencers with your same audience size charge 2-3X this total recommended rate. You are valuable to brands - have confidence in your worth.